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Artwork and Proofing

PROOFING - a pre-production proof will be created and emailed to you within 1-4 business days of your purchase to check for errors. Once the proof is approved via email, the order will be sent into production. 

FINAL PROOF APPROVAL

This is the most important part of the process.  We always send over a pre-production proof for you to approve.  PLEASE take the time to check this carefully as once you have given final proof approval (via email) you will be responsible for the design and any errors/omissions.  We are human and copy errors do sometimes occur.  This is why we allow you the last say / last check with the final proof approval. We urge you to check, check, and check again (and then ask someone else to check it too)!!!

Unfortunately we can only offer proofing services when we receive the order. Sorry we cannot help with proofing beforehand but we are a very small company and we have done lots of free proofing in the past and then some potential customers have not ordered which has resulted in a lot of lost time on speculative graphic design. Therefore we have made the decision that we cannot commit to speculative graphic design work for new customers without an order and payment in place.

PROOF NOT RECEIVED?

If you didn't receive your proof, the most common reason is that your SPAM filter has blocked or placed the email into your Junk Mail or Trash. This is happens a lot with AOL and ipad users. Please check you Junk folders and if it is not there please contact us for an update.

ARTWORK SPECIFICATIONS

Orders containing logos or graphics must be accompanied with clean vector artwork (black and white is preferrable for engraved products).

Engraving Artwork - Artwork submitted in grayscale or with gradient colors may incur an artwork conversion charge. Any art that does not satisfy our artwork guidelines will incur an artwork charge. When art does not conform to our artwork guidelines the minimum artwork charge is £25.00 plus VAT. Our hourly rate is £35.00 per hour plus VAT. Customers will be contacted before any art charges would be applicable.

ARTWORK FILE GUIDELINES

  • Engraving - Vector Black & White Line Art (no grayscale, color, or halftones)
  • Printing - Vector artwork
  • PC-platform file formats (EPS, AI, PDF, CDR)
  • Images embedded inside of Word documents is not acceptable art.
  • Convert all fonts to outlines/curves before sending.

COLOUR

All files are required in CMYK (Cyan, Magenta, Yellow, Black) format as we digitally print all artwork using this 4 colour process.  All pantone, spot colours etc. will be converted to CMYK.  Please ensure that all blacks are supplied as single colour black, rather than full colour black. 

FONTS

Please forward all the fonts that you have used in your artwork.  It is preferred that whenever possible, all fonts can be converted to outlines/curves.  Please do not omit any fonts that are used in artwork files, again, these should be converted to outlines/curves in most circumstances.  Although we do have large font library, please do not presume that we will have what are considered standard fonts - these must also be sent with your artwork.  Click here for a sample list of fonts that we know work well with wood engraving & printing.

IMAGES

The preferred format for any raster graphics is TIF although we can accept most standard formats (JPEG, GIF etc.).  These should be supplied at a minimum of 300 d.p.i.  Anything below this can result in lower quality reproduction of your artwork when it comes to printing.  Images downloaded from the internet are unsuitable for print as these are very low quality resolution (72 d.p.i. or less) and will result in a very low quality print.  Again these images can be sent in their original CMYK format or as an EPS with any fonts converted to outlines/curves.

LOGO AMENDMENTS

Alterations are sometimes necessary to make a logo appear clean and legible when processed. Failing to make these minor changes will result in a poor quality engraving that does not meet our engraving or printing standards. These moderate but necessary alterations will be done after discussion with you. We always show you pre-production proofs and will not commence any work until your written approval is obtained.